Bret Hansen   | “I... |

Bret Hansen   |

“I imagine what design might look like if designers were still called projectors, as they were in the eighteenth century when the term was commonly used to describe inventors, architects and city planners. Mapping concepts of projection borrowed from literature, psychology, physics and cartography onto design offers a new and intriguing way to think about the discipline.”

My name is Bret Hansen and I am Now Projector. The name encapsulates my philosophy and provides a conceptual frame for a rich creative process. The ‘now’ keeps me rooted firmly in the present moment where the action (always) is. The word projector, with its sci-fi ring is a hopeful nod to the future. It suggests an unknown trajectory (think projectile), fuels an exploratory mindset and ensures my work is hyper-contemporary. But the term is also a bridge to the past. Before there were movie projectors, there were human projectors* — entrepreneurs who planned and launched design-based projects.

the design blog:  facebook  |  twitter  |  pinterest  |  subscribe

(via shamefullyinspired)


  1. rrrrrrrrosa reblogged this from thedsgnblog
  2. personamisma reblogged this from doroleung
  3. viscomdiary reblogged this from thedsgnblog
  4. knotfourme reblogged this from divisionsofdesign
  5. starkdivision reblogged this from thedsgnblog
  6. nannox reblogged this from onlydashes
  7. radiantforlorn reblogged this from zephyrsuicide
  8. zephyrsuicide reblogged this from hipsterloli
  9. uppleva reblogged this from hipsterloli
  10. onlydashes reblogged this from hipsterloli
  11. hipsterloli reblogged this from uppleva
  12. markrollins reblogged this from tylerstudentlife
  13. tylerstudentlife reblogged this from thedsgnblog
  14. larwhi reblogged this from thedsgnblog
  15. umiumiu reblogged this from dtsdesignstudio
  16. noestoyaqui reblogged this from eddgrc and added:
    Bret Hansen | “I imagine what design might look like if designers were still called projectors,...
  17. eddgrc reblogged this from thedsgnblog
  18. hustonthetodd reblogged this from alittlefurtheroutoftheway

Loading posts...