a random dose of beautiful scrap©

daily iration (formerly known as 'doyoulike') is an accumulation of beautiful flotsam washed upon the shores of the world wide web.

picked up and curated by andreas richter and uemit oezcan, a creative micro-collective based in frankfurt, germany & london, uk.

est. dec. 2008




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IKEA BUILDS NAP HOTEL Swedish furniture giant IKEA is offering fatigued Stockholm shoppers somewhere to get some sleep, by installing a Sovhotell (sleep hotel) in one of the city’s downtown shopping centres. After checking in at Sovhotell’s front desk, guests were asked whether they normally sleep on their stomach, side or back, and were given a pillow to suit their personal sleeping style. In addition to single and double beds, the Sovhotell also featured a bridal suite. Guests are welcome to snooze for 15 minutes, and even given eye masks and headphones with soothing soundscapes to help them benefit from their sponsored power naps. According to IKEA, inspiration for the Sovhotell came from Japanese capsule hotels and from the fact that the shoppers in its own stores are occasionally found napping in the bedroom section. No word yet on whether IKEA is planning to bring this shopper-friendly campaign to malls in other parts of the world. via suicideblonde

IKEA BUILDS NAP HOTEL

Swedish furniture giant IKEA is offering fatigued Stockholm shoppers somewhere to get some sleep, by installing a Sovhotell (sleep hotel) in one of the city’s downtown shopping centres. After checking in at Sovhotell’s front desk, guests were asked whether they normally sleep on their stomach, side or back, and were given a pillow to suit their personal sleeping style. In addition to single and double beds, the Sovhotell also featured a bridal suite. Guests are welcome to snooze for 15 minutes, and even given eye masks and headphones with soothing soundscapes to help them benefit from their sponsored power naps. According to IKEA, inspiration for the Sovhotell came from Japanese capsule hotels and from the fact that the shoppers in its own stores are occasionally found napping in the bedroom section. No word yet on whether IKEA is planning to bring this shopper-friendly campaign to malls in other parts of the world. via suicideblonde

Source suicideblonde

Notes

  1. backbones reblogged this from suicideblonde and added:
    THIS IS EXACTLY WHAT WE I NEED
  2. smarterthanme reblogged this from suicideblonde
  3. egilbs reblogged this from suicideblonde
  4. nightswimming reblogged this from suicideblonde
  5. friedpickles reblogged this from suicideblonde
  6. militantkoala reblogged this from suicideblonde and added:
    OHHH!!! Please do!
  7. coffeeandbygones reblogged this from suicideblonde
  8. dinabobina reblogged this from suicideblonde
  9. ballare reblogged this from suicideblonde
  10. doyoulike reblogged this from suicideblonde
  11. cocorinne reblogged this from milkandmoo and added:
    we badly need this in our office.. haha
  12. vannehlu reblogged this from suicideblonde
  13. yellowpaint reblogged this from suicideblonde
  14. barbiefaced reblogged this from suicideblonde
  15. milkandmoo reblogged this from suicideblonde
  16. suicideblonde posted this

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