daily iration (formerly known as 'doyoulike') is an accumulation of beautiful flotsam washed upon the shores of the world wide web.
picked up and curated by andreas richter and uemit oezcan, a creative micro-collective based in frankfurt, germany & london, uk.
est. dec. 2008
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It all started with Adrian Günter, who was an extreme snowboarder. As you may know, the greatest thing for snowboarders is to take the first ride in the freshly-fallen powder snow. Unfortunately, everybody wants to go up to the mountain with the first gondola, so it’s hard to be the first one. He decided to stay overnight on top of the mountain, so he would definitely be the first. As there’s no house to sleep in, he built his own igloo, stayed in the igloo, took the ride down in the morning and was the happiest person alive. Everybody asked, “Why do you look so happy?”, and he pointed up to the mountain and said, “You see that line over there? That was me.”
More and more people wanted to stay in his igloo, so that is how it all started. The next season, he made two igloos and then three. Then he had one destination with a couple of sleeping possibilities, then two. Now they have seven. It all started very little and grew year by year. And now they are already in the 12th year.


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