a random dose of beautiful scrap©

daily iration (formerly known as 'doyoulike') is an accumulation of beautiful flotsam washed upon the shores of the world wide web.

picked up and curated by andreas richter and uemit oezcan, a creative micro-collective based in frankfurt, germany & london, uk.

est. dec. 2008




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modern or future shopper/ urban window marketing makes most of us think of motion capturing, interactivity, sound- and scentscapes and augmented reality lala. benetton proofs in barcelona that the simplest ideas are best: “give the chimps a mirror and they will interact”. simple, attracting, easy and entertaining user generated advertising 1.0 at its best. and it wasnt benetton if they hadnt given the whole thing the semi ironic title “narcissus”. well done, good fit for a brand that communicates with “everyday people’s” portraits for years.

modern or future shopper/ urban window marketing makes most of us think of motion capturing, interactivity, sound- and scentscapes and augmented reality lala. benetton proofs in barcelona that the simplest ideas are best: “give the chimps a mirror and they will interact”. simple, attracting, easy and entertaining user generated advertising 1.0 at its best. and it wasnt benetton if they hadnt given the whole thing the semi ironic title “narcissus”. well done, good fit for a brand that communicates with “everyday people’s” portraits for years.

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